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Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone

Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone ebook
Page: 352
Publisher: Farrar, Straus and Giroux
Format: pdf
ISBN: 9780809078813

Priceless: The Myth of Fair Value (and How to Take Advantage of It). This is why the concept of an anchor is so powerful in pricing. World Poverty and Human Rights. Take control of them, and we can save the world. The information is pulled from the book Priceless: The Myth of Fair Value (and How to Take Advantage of It) by author William Poundstone. *FREE* super saver shipping on qualifying offers. Abandon them, and we'll surrender our marketplace to scoundrels. And now Mr Poundstone adds to his roster with PRICELESS – THE MYTH OF FAIR VALUE AND HOW TO TAKE ADVANTAGE OF IT. William Poundstone's new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), explains how restaurants, through 'menu engineering', compel us to choose certain items and spend more. For this entry: http://www.typepad.com/services/trackback/6a00d8341c5dea53ef012876ba41b2970c. 11 Reader comments join the discussion here! Have you ever wondered why retail outlets (and iTunes) use the $0.99 pricing model? Menu Mind Games In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing. It sounds like one of the experiments detailed in “Priceless: The Myth of Fair Value.” Basically, our perceptions of value are influenced heavily by other numbers. Brands, says Philp, are the only leverage the average consumer has with which to make a company behave itself. Priceless: The Myth of Fair Value (And How to Take Advantage of It) by William Poundstone. Aerotropolis: The Way We'll Live Next by Greg Lindsay and John Kasarda. I'm in the middle of enjoying WIlliam Poundstone's "Priceless: The Myth of Fair Value (and How to Take Advantage of It)". This book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), covers rationality in decision making, and how markets and marketers take advantage of the deficiencies in rationality in average people. William Poundstone, Photo: Russel Taylor.